Elevator Pitch

An Elevator Pitch is a short summary used to quickly and simply define a product, service, or organization and its value. In this activity cut a full sales pitch down to only a few seconds (the ride of an elevator), and still include all vital information. Present your elevator pitch in-front of friends or family.

Elevator Pitch Sentence Structure:

For___(target customer)___ who has ____(customer need)___,___(product name)____ is a ___(Market Category)____ that___(one key benefit)___ unlike __ (competition)__  ___(Unique Differentiator)___.

Example:

For the girl who has damaged hair, Hair Bright is a nutritional supplement that has proven to improve hair strength and shine unlike Pantene Pro V which only treats damaged hair topically and not internally.

Wrap up activity:

Watch an episode of Dragons Den or Shark Tank and work together as a family or with a group of friends to quickly create elevator pitches about the products presented on the show.

Mark this activity as complete when you have created one elevator pitch and you have presented it to friends, family or a potential investor!

Track your progress and earn badges!

This activity is included in the following:

• Pitch Perfect Badge