Good vs. Bad Commercials

ObjectiveTo have kids identify what makes an effective commercial and how good commercials can influence our buying decisions.
Description T.V.

While watching your favorite TV show pay attention to the commercials and talk with friends or family about what makes an effective commercial.

Steps:

1. Get a piece of paper and divide it into two columns. In one column write good and in the other column write bad.

2. Watch the commercials and write down the name of product in the good column if it was a good commercial or write it in the bad column if it was bad.

3. Once the program is over turn off the TV and look at your lists.

4. Look at the bad column first. Why did you think those commercials were bad?

5. Look at the good column. Why did you think the commercials were good.

6. Did the commercials make you want to buy any of the items or products? If so why did you want them and did it have anything to do with the commercial?

7. What kind of person were the commercials aimed at? What age group where the commercials trying to engage? What do the people who buy the products in the commercials have in common?

 

 

Complete When

Mark this activity as complete when you have analyzed the commercials in one half hour television program.

Track your progress and earn badges!

This activity is included in the following:

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Age Range 11    12    13    14    15    16    17    18   
Activity Type Lesson
Tags Marketing  Linguistic Intelligence 
CreatedCindyCindy
Last ModifiedRobRob

References

Reference Reference Note  
Advertising About.com

This article is about the essential ingredients for an effective commercial.

Commercial Musts

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