Marketing is the intentional increase of awareness of a product, service or website. This includes researching what demographic groups would be interested in the product, finding ways to reach the demographic, creating a plan to reach the key group of people and then implementing the plan or campaign. Marketing also includes building a relationship with consumers to create brand loyalty.
Common ways of marketing include e-mail campaigns, advertisement on paper, radio or TV, social media, blogs, web-sites, word of mouth, flyers or classified ads in newspapers or online.
Kids can learn about marketing by discussing and researching what people would buy their products, how and where they can reach their potential customers, creating highly visible advertising and then evaluating how effective their campaign was and making improvements.
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